Derotto Leasing Rebrand
INCLUDED
Branding Suite
Website Redesign
Social Media Managing
DEROTTO Leasing is a family-owned and operated business in Armstrong, BC. They are similar to a mortgage broker, but they specialize in asset-based financing for Canadian businesses across Canada.
The challenge I was presented with was creating a brand identity that stood out from their competitors. With an industry such as financing & leasing, we wanted the brand to feel less intimidating for people and to add a bit of fun.
Logo
For their logo, we wanted to create an abstract logomark that represents some of DEROTTO’S company values. I combined the two O’s and T’s from their name to create a unified shape that resembles an arrow in the center going upwards for growth.
Before
After
