Background

Boost is a start-up brand inspired by their love for having a healthy lifestyle. Kombucha is well-known for its health benefits, however, Boost wants to promote more than just a probiotic drink. Boost is fun, playful, and of course, delicious!

Challenge

There are many kombucha brands on the shelves these days. The main challenge of creating this brand is setting it apart from its competitors. Since Boost is a start-up, we have to make sure it stands out from the rest.

Target Audience

We want Boost to appeal to more than just the average kombucha consumer. Here are some of the basic demographics: 20-35, within North America, mostly Female.