Conceptual Yogi Rebrand


Yogi’s story began over 30 years ago. Treasured for its wellness-supporting properties, Yogi was inspired by the ancient Indian holistic philosophy of Ayurveda. It recommends a holistic approach to wellness, emphasizing the importance of bringing body, mind and spirit into a state of balance.


Yogi wants to re-inspire their brand message through a rebrand that has a more modern approach. They want some of their recognizable aspects to remain true such as their logo and colours while creating a package design that intrigues customers once again.

Target Audience

Yogi targets individuals who care about their well-being and overall health. Here are some of the basic demographics: Age: 20-55, location: North America, gender: mostly female.

Label Concept

Yogi is inspired by the Indian holistic philosophy of Ayurveda I wanted to showcase this message through a henna-inspired illustration.


This rebrand once again showcases why Yogi tea is one of the number one tea brands in Canada. It re-inspired their brand foundation while giving the brand a well-needed modern look.

Let’s work together!