Background

Yogi’s story began over 30 years ago. Treasured for its wellness-supporting properties, Yogi was inspired by the ancient Indian holistic philosophy of Ayurveda. It recommends a holistic approach to wellness, emphasizing the importance of bringing body, mind and spirit into a state of balance.

Challenge

Yogi wants to re-inspire their brand message through a rebrand that has a more modern approach. They want some of their recognizable aspects to remain true such as their logo and colours while creating a package design that intrigues customers once again.

Target Audience

Yogi targets individuals who care about their well-being and overall health. Here are some of the basic demographics: Age: 20-55, location: North America, gender: mostly female.