Background

DEROTTO Leasing is a family-owned and operated business in Armstrong, BC. They are similar to a mortgage broker, but they specialize in asset-based financing for Canadian businesses across Canada. DEROTTO is celebrating its 20th year in the financing & leasing industry and therefore, wanted a full rebrand and website redesign.

Challenge

The challenge I was presented with was creating a brand identity that stood out from their competitors. With an industry such as financing & leasing, we wanted the brand to feel less intimidating for people and to add a bit of fun.

Target Audience

The target audience of DEROTTO is Canadian small business owners mostly in construction, landscaping, trucking companies, and any blue-collar companies. The target audience is very general since they work with so many different companies. The list of what can be leased is truly endless!