SOS Community Connections

Background

SOS Community Connections (formally known as SOS Volunteer Centre) approached us and wanted a full rebrand and website. They wanted a name change as well since they were beginning to expand their services.

Challenge

SOS Community Connections has many volunteering opportunities. They wanted to narrow down their brand messaging and create a brand that encapsulates all their services.

Target Audience

They appeal to a wide range of people who want to give back to their community. Here are some of the basic demographics: age: 15-70, location: Penticton, BC, gender: male and female, income: all ranges

Logo

The circle represents the “O” in SOS while the two half-circle shapes represent the shape of an “S” and the two “Cs” of Community Connections. These shapes combined also show a smiley face. The surrounding square represents the idea of “building blocks” for the brand’s growth.